ALWAYS INFINITY| GET ZERO GET MORE 

Always Infinity is not your mom’s maxi pad, it’s the latest in pad technology. I tried their patented “Flexfoam” for myself and found the “zero feel” claim surprisingly, lived up to the hype. As menstruating humans know, that means you can get so much more out of your period days. “Get Zero Get More” became the line of the overarching campaign and continues to be, for the second year running. We also helped create the commercial below.

AGENCY: Grey New York

ECD: Javier Bonilla

ACDs: Marissa Cuconato, Rachel Weiss

Art Director: Hanna Petersson