MY VAPING MISTAKE - BRONZE EFFIE WINNER

Teens have no idea what they’re risking when they take a hit. After all, the cool kids seem to be doing it without any consequences. In partnership with Awesomeness TV, we created a 4 part web series that showed how vaping can affect your relationships, future, identity and health. Real teens who were messed up from vaping, spoke up and convinced millions of others.

3.6 billion teen views.

Awards- Bronze Effie, 2021.

Agency: FCB New York / Production Partner: Awesomeness TV / ECD: Gary Resch / Senior Copywriter: Chandani (Dani) Karnik